Software is big business these days. All of us are using computers in our daily lives and companies rely on all sorts of software to run effectively, so you might be forgiven for thinking that it’s easier than ever to make money selling software. Unfortunately, the number of trained developers is increasing so there is more competition than ever, which means you’ve got to make yourself stand out if you’re going to make any sales. If you’re struggling to move your software, these are some of the ways you can find new customers.
User adoption is your number one priority when selling software. It’s not enough to just sell a piece of software to somebody, you need them to start using it and become reliant on it, especially in business. Once a company starts using your software they’ll build their company around it which means they’ll probably stick with you for years to come. It also helps with your marketing if successful companies are users and advocates of your software. That’s why it’s important to help new users install and set up your software correctly and help them to get the most out of it so they don’t move on to something else in a few months.
A joint venture with another software company is a great way to double the marketing power of both parties. If you can find somebody that sells software that isn’t in direct competition with yours but supplements it well, you’ll both benefit from combining your marketing efforts. For example, if you’re selling marketing software, you’d benefit from partnering with somebody that sells sales programs. You can approach customers together and offer them a full package and you’ll both get sales out of it.
One of the things that well-established software companies have going for them is the fact that people see them as an expert in their field. If you ask anybody who the go to person for advice on photo editing is, they’ll probably tell you Adobe Photoshop are the leaders in that industry. You need to carve out a place as a trusted expert in your area so people know they can trust in your software. Guest blogging is one of the best ways to do this. You’ll reach a whole new set of customers and you can prove to them that you know what you’re talking about. It’s important to have your own blog on your website as well as guest posting on others.
If a company is getting on fine with the software they have, it’s difficult to convince them to part with their cash on the promise that yours is better. One of the easiest ways to do that is to let them see for themselves by giving them a free trial for a month or so. Once they’re used to using it, they’re likely to carry on with it and start paying for it.
Follow these steps and you’ll see a huge increase in software sales in no time.