Building a good website is an important part of any marketing strategy but it’s also pretty expensive. If you neglect it, an outdated website can really hurt your sales, so you’ll just have to accept it and spend the money. As long as you make sure that you’ve got all of the features you need on there, you can use these tips to reduce the bill of building and running your website.
You might be excited about all of the cool design features that you’re putting on your site but they’ll push the price up by quite a bit because they’ll take a long while to build. The thing is, they might not actually be helping you. Sure, they look great, but when you look at your website analytics, are they actually helping you to get conversions and make sales? If the answer is no, just ditch them. You can still create a stylish website that stands out from the crowd without spending loads on fancy features that don’t actually do anything.
Less Is More Where Content Is Concerned
Content marketing is the best way to attract visitors to your site but a lot of people make the mistake of thinking that quantity is more important than quality. That’s not the case. If you post 10 articles and only 3 of them are actually bringing people to your site, you’ve paid somebody to write 7 articles that you’re never going to see any return from. Make sure that content is good quality and it’s actually relevant to your customer base and focus on that, rather than posting as much as possible. You still need to have regular posts, but filling the site with low quality content is just a waste of money.
Content Delivery Network
A content delivery network massively improves the speed of your website which is very important for customers, but it does cost you a bit. You can reduce the cost by using pay as you go CDN instead. The way that it works is that you top up credits that sit in your account until they’re needed. If your website is running at a good speed without it, you won’t be spending any money. Then if traffic increases for a period and it needs a speed boost, the CDN will kick in and you’ll start spending credits. A lot of sites only need it during peak periods so it’s cheaper to do pay as you go, rather than paying for it around the clock.
Design Before Development
One of the things that often pushes up the price of a website is changing your mind over and over so the developers have to keep going back over things, meaning you have to pay for more work hours. That’s why you should nail down the design and finalize it before you even start the development stage. You’ll still need to make some alterations along the way, but nowhere near as many.
These are all simple ways that you can massively cut the cost of building and maintaining your company website. Also you can’t go wrong with free website builder services, like the ones below. They provide great tools, templates and layouts for you to use and customize or not to your needs.
Weebly – A Great Website Builder
Weebly is one of the largest site creators out there and hits the top spots in our ranking table. But since we are mainly looking at the free plans here, we have to judge our contestant with slightly different criteria. The free plan is where Weebly doesn’t shine quite as bright, mainly due to the large ad in the website’s footer that even sports a mouseover effect.
Wix – The International Heavyweight
The biggest of them all is Wix. They have more users than any other site builder and it’s easy to see why. It’s packed with unique features and great templates. An excellent choice to create a paid site – but what about a free one? Does it fare just as well in this arena?
Well, the short answer is no. Just like Weebly, their advert is far too visible. We should actually say adverts, plural, as they don’t just occupy your website’s footer but also add a button to the top-right.
New Google Sites – Basic Website Creation
Google recently revamped their website builder Google Sites. Now it’s a cleaner, more modern looking affair. After playing around with it for a few minutes, you will notice two things: 1) that it’s super easy to use; 2) that there are hardly any features: you can choose from six templates that all look pretty bare when you start building as there is no sample content at all. Surprisingly, the new version of Google Sites doesn’t support custom domain names, which is an essential feature if you’d like to go pro one day. It seems to be possible to connect a domain name via Google MyBusiness, but then you have to be a business with a physical address.
Allows you to schedule when to publish your post (so you can write ahead of time). It can also connect & automatically publish your blog post on your Facebook & Twitter accounts. Squarespace has the “Google Author Rank” built into your profile (to improve your search engine & blog indexing), a spam blocker, built in integration with Disqus commenting system (if you don’t want to use Squarespace’s commenting system), and has multiple author support for guest postings.