While it can’t be underestimated, the impact of email has improved how we do business no end. Due to the increased amount of communication a lot more has been accomplished since it was first introduced. But with all its benefits, there are some annoying drawbacks, and one of these of course, is spam. So how can it affect your business?
The Legal Risks
Spam has been a Trojan horse for explicit imagery and messages, and has been on the increase gradually over the last few years. While your employees may not be aware of the implications, there are two main things that will impact your employee when they look at spam. They are absorbing questionable content during work time, which you are paying them for, so that they aren’t contributing overall to your business. But on the other side of the coin, an employee could be offended by the content, and could even file a complaint relating to sexual harassment or a hostile work environment, especially if your business hasn’t been alerted to this unsavory content. It’s vital that you make the most of managed IT services in this respect to block any spam and to prevent any stress for your employees. Your employees are more than entitled to take legal action against your company if you don’t take the necessary precautions to remove spam. The damage settlements, as well as the fees and fines, could set you back a lot, professionally and personally.
The Malware Threats
Spam has been a common way for malicious software to infect your computer. Known as malware, it is used for taking information of a sensitive nature which could have a massive impact on your business if you hold a lot of confidential information on customers. Examples include credit card numbers, passwords, and bank details. As well as making sure your computers are up to date with the most sophisticated computer security methods like antivirus and antispam programs, it’s also important to communicate to your employees what they need to be looking out for. The signs of spam messages usually have a number of specific characteristics, such as bad grammar or spelling, or will encourage you to click on a link or to download a file.
The Impact On Productivity
Ultimately the biggest impact spam has towards business is towards productivity and profits. Not only if someone falls for a spam email and it infects a computer, it is a major contribution to a loss of time and money, but it’s actually a waste of time for an employee. The average amount of time for an employee to read and delete a spam email is around 16 seconds. And if the business doesn’t have a way to filter this spam and these emails come thick and fast (which can be around 70% of an employee’s overall email inbox on any given day), it means a lot of wasted hours overall. And yes, while 16 seconds here and there doesn’t factor at the time, if you have a large scale operation it will soon add up to a lot of waste.
Mainly people are pretty savvy when it comes to understanding the risks of spam, but it’s important for you to understand the impact on your business too.