Zeros, ones and keyboard.

Image Source So you’ve been making videos online for a while, you’ve got a decent amount of subscribers who come back regularly for your content, and you’re starting to get some real recognition for the work you’re doing. Well, that’s fantastic! But here’s the real question: what next? What do you do now? You’ve really got two choices. Keep doing what you’re doing and stay at this sort of level, happy with the subscriber count that you’ve got. Or you can take your channel to the next level in order to turn your content into a genuine career. But don’t worry, you’ve already done theRead More →

If you know that you need to try and better your company image or if you just want to reach out to more people on a day to day basis then SEO can be a fantastic way for you to do this. Relevant Content Quality content is the main driving force behind your ranking. There really is no substitute for this and this is especially the case when it is catered to your specific audience. You need to identify one keyword for every page that you have and you also need to try and find out how your reader may search for that as well.Read More →

Content marketing is one of the most important things that a brand can do is 2018. Content marketing is the act of providing valuable, relevant, consistent content that is tailored to your audience. The goal is to drive action within your audience, perhaps getting them to purchase a product or even sign up to a newsletter.   70% of people prefer to learn about products through articles rather than advertising, and there are lots of other kinds of content depending on your business venture and goals. Search engines reward high quality content and punish low quality content, so knowing exactly what your strategy should lookRead More →

Strategy on paper.

We are fortunate enough to live in a world that relies on the internet to get by and every single day, new businesses are springing open and trying to flog new services and products that are better than their competition. If your business is mainly a physical retail location, you may not have given much thought to an online presence, and this would be your first mistake. Choosing not to leverage online advertising, social media engagement and email marketing can have a hugely detrimental effect on your business, no matter how long you’ve been on the high street. You’ve likely seen the decline of shopsRead More →

Image Social media marketing is taking over the world, and if you haven’t jumped on the bandwagon yet, you can take a look at this post and get to know the basics for social media. Decide on platforms Before you dive in with a social media marketing company and open an account on every single platform known to man, you need to think about which platform you should actually choose for your business. Think about which platform will suit your type of business and also your audience. Here is a rundown on each social platform and what they will suit. Facebook – Ages 20-35, everydayRead More →

Computer notebook.

Standing still is going backwards. That’s how it works in the world of SEO. In a way, it’s a strange idea that there is an ever-increasing competition for a shrinking piece of digital real estate. With paid search ads pushing the organic listings below the fold, the introduction of answer boxes and Google experimenting with ‘answer only’ search result pages, it has become harder and harder to do well organically. That’s the rock, and the hard place is that people don’t visit the 2nd results page. To do well in organic search, you need resources and patience. That deep investment in time and money, theRead More →

Chair desktop digital.

(image) Marketing is a necessity for any business; you won’t get many (or any) customers if you don’t. However, many of us are making the same mistakes time after time, especially when it comes to digital marketing. Three of the key mistakes are listed below. Do any of them relate to you? Mistake #1: Leaving huge gaps between marketing campaigns After working on your marketing campaign, you may be tempted to rest on your laurels as the customers and profits pour on. And for a time you may have success. However, your customers are fickle people. You need to remind them that you exist, asRead More →

Web design

If you’re running a business online, one of your main goals will undoubtedly be to keep costs as low as possible. This is one of the main benefits that attracts companies to operate purely in the digital realm. That also means that you may want to avoid hiring too many employees and growing your business to the point where the cost savings become redundant. However, there are some services that you will need even if your business is operating online. Let’s look at some of these to make sure that your company is as strong as it can be. Web Design Pic Credit There areRead More →

Having a digital marketing strategy is pretty much essential. We’re in 2018 now, and the world is dominated by digital trends and ideas. As such, your business, along with every other business, has begun investing a lot of money into digital marketing. When done correctly, a good digital strategy can catapult your brand to the highest of heights. But, it’s not as easy as you might think. There are lots of aspects of a digital marketing strategy that are very hard to manage and control. Below, you’ll find some of the hardest, and what you can do to stay on top of things: Flickr CreatingRead More →

Selling online.

Wikimedia The retail store is fighting a losing battle. The age of e-commerce and online shopping has taken over the world, and it’s hardly unexpected. Shopping from home is far easier than venturing into a physical store. But, if you are starting a retail store, or you know of retailers who are struggling to retain customers, what tech does every store need for the benefit of its customers? Smartphone Capabilities Every person has a smartphone now, and because you can buy items online through your phone with a couple of swipes, this means that the very first thing a retail store has to do isRead More →