Image source – https://cdn.pixabay.com/photo/2016/08/02/14/00/digital-marketing-1563467_960_720.png All businesses need to market effectively if they are to be a success in 2018. This is definitely the case for tech companies. After all, this is a competitive industry, and so it is pivotal to stand out from the crowd. You aren’t going to do so effectively if you are currently making one of the common mistakes highlighted below… Not having a marketing plan – There is only one place to begin this blog post, and this is with not having a marketing plan. There are so many tech companies that are spending money without having a solid strategy inRead More →

PC coffee

So you’ve gone and set yourself up an online business, and things are going really well for you. You’ve got customers ordering off you at least once or twice a day, which is good for a small shop, and you’ve got the right kind of exposure on social media and featured pages across the web. Well done! But now’s the time to see if you can take that any higher with a little bit of expansion that won’t cost you an arm or a leg, and uses everything you already have to work off of. Namely, it’s time to revitalise the website! Here’s a fewRead More →

Zeros, ones and keyboard.

Pexels Starting an online business seems like a pretty straightforward idea. It’s much easier than starting a traditional business as there aren’t as many startup costs and you can pretty much get things going in under a month. Having said that, the online business world is also highly competitive as you compete with other companies all over the world. Consequently, it’s essential that you make the most out of your web traffic and convert as many sales as possible. Speaking of which, when you have a poor conversion rate, you need to take action ASAP. It just doesn’t make sense; your product is great, butRead More →

Home office

https://pixabay.com/en/home-office-workstation-macbook-air-336581/ So, you’ve spent a considerable amount of time writing your latest blog post. You’ve even searched some royalty free image websites so that you can add some relevant images to the post. Think you are all ready to hit the publish button and unleash this latest post into the big wide world? Not so fast! Before you do post your latest blog post, there are a few last-minute checks that you need to carry out. These are just so that you can make sure your post is as good as it possibly can be and that there won’t be any reasons for you toRead More →

Online shopping.

You’ve been putting in the hours to lay the groundwork for your business, and you’re finally ready to go live and start trading online. But before you dive headfirst in, you need to do your final checks to make sure that you are fully prepared. Below are the three main aspects of setting up your online business that you need to have honed and perfected before you start handing out your business cards to everyone you meet. Website As an online business, the first (and most important) part of your road to success is to make sure you have a website to base your operationRead More →

Make money online drawing.

It doesn’t matter whether you own a large or a small business, you have visited this article for one reason. You want to make money! Well, either that or you clicked the wrong link by mistake. Thanks to new technologies and software tools, there are some features that will drive more traffic to your website and increase your sales. Interested? Of course you are, especially if you have been struggling to utilise your website effectively. However, your site still needs to be user-friendly, so don’t add any features that will put off possible customers. Pop-ups anyone? (image) Here are the features you should consider addingRead More →

Switches and cables.

Maxpixel.freegreatpicture.com We have seen the impact of technology in every aspect of business, from the advent of digital marketing billboards, all the way through to futuristic tech like virtual reality, which will show very soon how a customer interacts with a business, but sometimes, to see what is important to our own businesses, we need to get back to the basics. The focus in recent years has been on getting the most up-to-date tech, the latest gadgets and wizardry, and these will be what will supposedly help you beat your contemporaries at their own game. However, there is a lot of superfluous technology in businessesRead More →

Tech worker with stickered laptop.

Seeing diminishing returns from the same tried and tested sales tactics? It’s time to forget everything you thought you knew about converting a lead. The sales game has well and truly changed, thanks to the advent of the connected consumer, but too many companies are still operating along outdated lines and wondering why they don’t see an increase on their bottom line. You may think you know it all when it comes to proven sales tactics, but it could be time to rip up the rulebook. Here’s why you need to hop off the soapbox and embrace the world of social selling: Feel the frustration….traditionalRead More →

Pitch your business to the right investor.

Source There are many things that technology does, and it would be impossible to list them all. But certain aspects of the way in which technology interacts with our lives require a little more focus than others. A good example of this is the way that technology can actually be used to help us remain free as citizens. This is a part of technology that is still relatively little discussed, and yet it might well be one of the most essential things that it does. So how does technology actually do this, and what does it look like in real life? Let’s take a look atRead More →

Online sale and delivery.

If you run an online business or you offer customers the opportunity to buy products online, it’s important to have effective sales and marketing techniques in place. As an online retailer, you want to be able to attract as many customers as possible and then persuade them to take the next step and place that order. If you’re not getting enough leads or people are visiting your site, but not completing their purchase, this is a sign that there’s a glitch in the system somewhere. If you’re keen to increase traffic and drive sales, here are some of the reasons why your online sales strategyRead More →