Christmas is fast approaching and while we may all be looking forward to that prized time off from work, it’s important to remember that this can also be one of the most profitable times of year for your small business. People generally spend more over this period than at any other time of year, so you need to capitalise on this to make the most profit possible. It may only be November, but now is the period when people start scouring the market for potential gifts, decorations, and other bits and bobs. So it should also be the time that you start creating a serious business plan for the upcoming month or two. Here are a few simple ways to get your business into the holiday spirit and secure more sales from customers old and new.
Encourage Customer Loyalty
Customer loyalty is key to sales around this time. Larger companies are able to offer goods at lower prices than smaller companies. We are all aware of this. They can buy in bulk worry-free and consequently sell goods for less while still making significant profit. So how do you remain competitive, turning over sales while facing the big companies? The answer is to encourage customer loyalty and there are a few ways to do this. Start introducing loyalty cards in the run up to the festive period. Customers will get started collecting points or stamps and are then more likely to continue using your brand when they are purchasing gifts closer to the big day. Perhaps they will be able to cash in a discount on a larger gift, or claim a free item if they buy more than one product at once. After the festive period, ensure to send out a Christmas card from ekarda holiday eCards to thank the customers on your mailing list for their business and wish them a happy holiday. Include a discount code for use in the new year to keep them coming back time and time again.
Decorate Your Brick and Mortar Store
If you have a brick and mortar store, make sure to decorate. Adding a few festive fairy lights or putting up a tree will give your store a warm glow that will encourage potential customers to step inside. A Christmas window display is also a great way to display your prize wares while keeping in the spirit of the season. You can keep things subtle (perhaps a little tinsel around the window frame), or go all out (with fake snow, reindeer models, and lights). It’s always nice to add a few Christmas songs to your store playlist and maybe even arrange a visit from Santa for kids too! People are likely to come in to see what the fuss is about and end up browsing your stock as a result.
These are just a couple of ways to get your business into the festive spirit and encourage more sales and generation of profit at the same time. It’s time to start planning and getting prepared.