When you run a business, you need to be able to engage people. Engagement is the only way that you can grow your business into a total success, and if you’re not engaging people then you’re not going to get anywhere. If you have already started on the blogging trend for your business, then you’re already halfway there. You also probably already know the hardest part about business blogging – keeping it going. Trying to put out compelling, interesting and humorous content on a daily basis is a difficult job for a lot of entrepreneurs, so if you’re finding it hard, you won’t be the only one out there!
Writing a blog takes a lot of effort, and the more your mind goes blank, the longer it’ll take you to do. It gets in the way of your business day and it comes at the bottom of the list of tasks to get done compared to everything else that you have to do during your day. The thing is, content marketing HAS to be a part of your marketing plan if you hope for your business to be as big a success as you would like. Content that is sharp and interesting pulls people in and gives them a taste of what your company can do. A lot of the busiest entrepreneurs out there make the smart call to outsource their business blogging, and GuestPostTracker.com shares some valuable guest blogging tips and explains why you should blog in any way that you can. Consistent business blogging needs to happen, so that your marketing strategy can stay strong and work well and so that the traffic to your website is consistent. Letting your blog fall by the wayside could be a huge mistake, and if you have followers, they’re going to have expectations that you need to keep up.
If you have found it’s been far too long since you last blogged on and wrote a post, then you need to have a very serious rethink about what you want from your business. If you want your business to thrive, then you need to understand what could happen if you don’t reignite that blogging fire that you started out with. To avoid having long gaps between blogs, you should understand the direct impact that not blogging can have on your company. We’ve put some of those impacts below.
Visibility is reduced when you stop blogging. If you don’t yet understand the power of social media and being online, then you’re not doing it right. Content is influencing to those who follow you. People who want to learn about your industry and your business will be looking to you and your business website to pull inspiration for themselves. If you allow your business to be less visible, you will drop off the radar and you want your business to stay as current as possible. The last thing you need is to lose the traction that you’ve built up for yourself.
When you drop your blog posts, you drop lower in the Google search rankings. You need people to be driven to your website and your blog, but if you are losing your place at the top, then people won’t be able to find you. You could choose to stop blogging, but if you do that you need to bring in an outside company to do it for you. There’s no need to lose your rankings, so keeping up your blog is imperative to ensure that it doesn’t happen.
Driving traffic to your blog gets you the sales that you need. You need new business all the time to keep your plans for growth intact. A lack of regular, new blog posts can cause your business growth to stagnate. The one thing that you don’t want is to lose the flow of interest and sales that you’ve had regularly up until now. By slowing down on your blogging, you can interrupt the plans that you set out for yourself at the very birth of your business.
One of the most important things to know about blogging is that the less you do, the more you forget how to do it. It’s like any skill that you pick up in life; you need to keep working on it to get better at it. Of course, if you outsource your content to other freelancers and companies, you won’t have to worry about getting rusty when it comes to your blogs. It can be difficult to get back into it if you’ve been away from the computer for too long, so try not to let it get away from you.
When you slack on your blog, you could miss opportunities. It’s a detrimental thing for your company to go through, but what if you’ve missed comments from other people interested in taking your business to another level? What if falling down the Google rankings has pushed people away from your company? These are very real things that can occur when you stop blogging.
It shouldn’t be an option for you to stop blogging and you shouldn’t be afraid to keep it going. Writing something is better than nothing, and you need to realise that no one else out there has the skills and the knowledge that you do. Sure, you probably have competitors in the same market, but that doesn’t mean you know the exact same things and run your business in the exact same way. If you choose to blog, you understand that you are giving your website a voice and a life that it would otherwise not have. You are educating your clients as well as your customers, and you are bringing something fresh into the industry. Utilising social media and advertising your blog is as important as scheduling those posts. Take a moment to wonder what it would be like if your business stopped growing, then sit down and make a list of blog post ideas. Don’t blog off of this one!