There’s no denying just how important the internet has become for the modern business world. Without it, thousands of startups would never have been able to exist in the first place. Where many businesses once required a great deal of resources and money to get started, now all you need is an internet connection, a computer, and the drive to create something new. However, that doesn’t mean that creating a business online is inherently easier than any other kind of business, just that the challenges facing an online startup are often different to that of a brick and mortar business. With that in mind, here are a few ways that you might just be letting your online customers down.
One of the things that has pushed more and more businesses online in the last several years is the expectations of customers for the fastest and most efficient service possible. Gone are the days when customers would be willing to stand and wait for several minutes at a time to be served. They want fast service that is easy to use, and they want it from the comfort of their own homes. Because of that, you simply can’t afford for the e-commerce aspects of your business to be anything less than stellar. If your online store is hard to use or navigate, customers will have no qualms about going elsewhere with the click of a mouse.
Poor web design
The same goes for the rest of your website. Customers are drawn in by the visuals of a business’s online presence, and if your branding and web design are poor, then they are going to assume that the rest of your business is just as unimpressive. It’s enough to turn customers away completely before they even give your business a chance. Don’t shy away from a focus on the presentation of your business; it can often make all the difference to how it’s perceived by customers.
Then again, customers are never going to be able to perceive your business through your website at all if they can’t find it. One of the big changes in online marketing is that it’s as much about bringing customers to you as bringing your business to customers. Without high-quality SEO you’re never going to be able to make your business visible to customers in the way that you need in order to stand out among the thousands of other b companies vying for their attention.
Don’t assume that, just because your business isn’t based solely on the internet, these issues don’t apply to you. The truth is that the internet is too integral a part of modern life for any business to ignore which means these kinds of problems are things that just about every business will have to deal with at one point or another. It’s always better to face them early on a figure out effective strategies for them than to hide your head in the sand until they start to cause genuine problems for your business as a whole.