Robot illustration.

via GIPHY Sherlock Holmes is a 19th-century detective and your marketing plan is a 21st-century organism. Neither have anything in common, right? Elementary, my dear reader – Sherlock Holmes and Doctor Watson have a lot to teach businesses about, well, business. The sleuth is one of the greatest detectives ever to have lived, fictionally or otherwise. And, you need his powers of deduction for one purpose: to research the competition. While you’re reading this post, they are out there, developing new ways to attract customers and steal your market share. Even worse, rivals are pretty good at turning on the charm. Thankfully, you can haveRead More →


For many, business improvements mean bigger offices, bigger teams and bigger customer base. As an entrepreneur, improving your business becomes synonymous with growing in numbers. Admittedly, it’s understandable that when bigger leads to increased profits, any entrepreneur makes the connection between bigger and better. However, there are ways to improve your business that don’t relate to its size, but to the smoothness and simplicity of its processes. In fact, the trend to creating better businesses is to maximize technology. The more you integrate technology into your offices and on your business display, the more you’ll enjoy the advantages of a tech-friendly environment. Online voting changesRead More →

Marketing plan.

If you’re an entrepreneur, you quickly need to accept the fact that your success depends on how good you are at marketing. If your business is not marketed in the right way, it will most likely fall short and maybe even fail completely. No entrepreneur wants that for their business, so it’s time to take action and think about where some of the gaps in your marketing knowledge might lie. Read on if you want to find out exactly how you can get better at marketing. After You Grab Attention, You Need to Hold It Once you’ve got the attention of the people you’re tryingRead More →

Risk sign.

Whether you are building a new brand or try to maintain your business momentum, you might already be aware of the importance of your brand’s reputation. Recent social responsibility scandals, tax evasion cases, and employee rights court cases have shown companies that they have more to lose when they don’t do things right than a few thousand dollars in fines. If you would like to maintain your brand’s reputation, you might want to follow the below guide and implement some changes to prevent long term damage and the loss of your market share. Strong Values, Mission, and Vision The first thing you will need toRead More →

Pexels Marketing is not easy to pull off. After all, good marketing is in the same vein as good psychotherapy. It adapts to what the individual wants, and tries to cater to it. It tries to communicate with it, reach it, and engage it. Seen through this lens, the work of marketing seems quite ominous. Of course, that’s not the case. It’s important for you to promote your goods or services. That much is fact and hard to deny. What’s less easy to talk about is how you should do it, and how to do it effectively. Well, what works for one firm might notRead More →

Product graphics. When you’ve always wanted to run your own business, it’s safe to say that you’re going to be thinking about all of the different options that you have to do this. Sometimes, you want to take what you’re already doing, and form a company of your own. But that’s not always the way it works. Because as much as you wish you were, you’re not always in the job of your choice. However, you can still often have dreams of launching your own business and creating something for yourself. This is commonly the case when it comes to creating a product. But if you’reRead More →

Apple computer. Let’s face it, in the modern world of consumer tech; there really has been only one name for the last decade. That name is, of course, Apple. What was once the constant runner-up behind Microsoft when the tech boom first happened back in the 80s is now the undisputed king of our modern, tech-obsessed world. If someone has a smartphone, laptop, tablet, or even a watch, there’s a good chance that it’s an Apple product. And for a long time, many of those products have been fantastic but is it time to start thinking about everyone’s favourite tech giant a little more critically? HereRead More →

Apple headquarters.

Apple is synonymous with innovative design, creativity and thinking outside the box. Their new multi-million dollar site housing their headquarters is due to be finished by the end of this year. Rumours abound as to what the giant doughnut-like structure will contain. We know that it’s a mile in circumference, will house over 12,000 employees and has more eco-credentials than you can shake a stick at. The new building is a world away from the more mundane offices in the rest of Silicon Valley. Welcome to the wacky yet incredible world of the new Apple head office. Fit For Purpose For all Apple’s coolness, theRead More →

Lamp on a blackboard.

Branding is about creating a message, telling a story and communicating this effectively. It’s such an important aspect to get right when it comes to your business in order to look trustworthy, connect with customers and compete with your more established competition. Here are just a few of the reasons you should focus on your brand. How Do I Build My Brand There are a few key elements to focus on when it comes to building your brand. The first is your company’s name. It needs to be memorable, and unique enough that it’s not being confused with other businesses (this is not only badRead More →

Customer relations call center.

If you want your business to be as successful as possible, you will need to spend a fair amount of time thinking about the customer. As long as the customer is happy, you don’t need to worry about the future of your business. However, keeping the customer happy can be a tricky business all on its own, and it is notoriously hard to keep up on a daily basis. If you are serious about improving your customer relations, however, you will want to approach it from all angles – and one angle which really counts is technology. Is your business using technology to its fullestRead More →