If you run an online business or you offer customers the opportunity to buy products online, it’s important to have effective sales and marketing techniques in place. As an online retailer, you want to be able to attract as many customers as possible and then persuade them to take the next step and place that order. If you’re not getting enough leads or people are visiting your site, but not completing their purchase, this is a sign that there’s a glitch in the system somewhere. If you’re keen to increase traffic and drive sales, here are some of the reasons why your online sales strategy may be stalling.
Your online presence isn’t prominent enough
If you use the Internet on a regular basis, you’ll be all too aware that there’s a lot of competition out there. There are millions of websites, and it’s difficult to make your presence known. Even if you have a fabulous site, this is only part of the job. Once you’ve got that site, you need to let people know where you are and how to find you. It has to be easy to access your information out there in the virtual ether. There are myriad ways you can try and garner more attention online, including SEO and content marketing and social media marketing. It’s also essential to ensure that your website address is printed on all branded materials and products and that your social media accounts link back to your website.
SEO drives sales because it makes you more visible online. Google alone generates more than 40,000 searches per second, and it’s an increasingly valuable tool for consumers who are shopping or looking for services online. The aim of SEO is to appear as close to the top of the search results as possible. If you can feature on the first page when somebody writes search terms that are linked to your business in that box, you should notice a significant increase in sales. If you’re not an expert in SEO or you have limited experience when it comes to creating optimized content for the web, it’s best to seek help from experts at an agency like CandidSky. Producing content for an SEO campaign is not as simple as putting a few blogs together and cramming in some keywords. You have to use terms carefully and generate articles, clips or infographics that are appealing to consumers.
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Your content is uninspiring
When you’re designing and updating your website, it’s important to remember to take time to create optimized pages that are relevant to your business. When you’re trying to attract customers, they won’t be clicking on a link to your website. Instead, they’ll be following links to web pages you have created on your site. Running a blog is an excellent way to boost your SEO rating, as it enables you to create fresh content on a regular basis. There is a perception that writing for SEO purposes involves stuffing as many popular terms and keywords into a chunk of text as possible, but this is not the case. If you do this, your customers will lose interest, and you may face penalties. The key to creating effective SEO content is focusing on what the customer wants and optimizing words and phrases in a natural way. Your customer shouldn’t feel like they are being subjected to an aggressive sales pitch when they’re reading a blog post. Make the content interesting and engaging, and be original. Nobody wants to read the same article over and over again with a different title.
Your website isn’t up to scratch
You could have the best business idea in the world, but if you can’t execute sales, you’re not going to be successful. If you’ve got an online company, your website is your shop window, so it has to look the business. The average person spends less than 15 seconds on each page, so it’s essential to make a good first impression. Ensure that your site looks stylish and professional and that it makes customers want to delve deeper and find out more. Aesthetics are incredibly important, but you also need to focus on functionality. There’s no point in having stunning photographs and making clients want to add entire outfits to their basket if the process of actually making a purchase is complex, time-consuming or confusing. Make sure your customers are able to do whatever they want to do within seconds at the touch of a few buttons. Simplicity is key because people don’t have the time or patience to hang around.
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You can’t compete
There’s a growing number of businesses offering online services nowadays, and this means that competition is tougher than ever before. As a business owner, you need to make sure that you can compete with others and that you’re able to attract new customers, as well as keeping hold of your loyal clients. If you can’t offer what other companies can, you may lose out. Keep an eye on the sales tactics that other firms employ, and think about how you could make your business stand out. It’s imperative to interact with customers and potential clients and get people interested. If you’ve got social media accounts, for example, take full advantage of the opportunity to reach out to millions of people. Run competitions to encourage people to visit your website, offer discounts for multiple purchases and provide exclusive access to flash sales or special events for those who sign up to follow you.
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Are you struggling to bring in new clients? Are you finding it tough to convert leads to sales? Have your sales figures fallen? If you’re desperate to increase traffic and get those registers ringing again, hopefully, this guide will help you identify potential causes of slow sales and find effective solutions. Focus on creating a website that looks the business, make yourself known online and inject some fresh enthusiasm into your content marketing campaign. Keep an eye on the competition, and try and stay one step ahead.