Coca Cola sign.

When Coca Cola introduced the first coupon in the late 1800’s, they had no idea just how influential the idea would be. These days, almost all companies use deals and offers of some kind to drive sales. Everybody loves a good deal and the time constraints that you put on it encourage customers to buy now rather than later. One of the biggest problems that online retailers face is cart abandonment, with customers leaving around 70 percent of online carts without buying the products. That’s a huge percentage but deals and offers can bring that down by a huge amount.  But none of this worksRead More →

Calculator for business expenses.

Business expenses can be good news in some respects. After all, they can be tax-deductible, and finding enough costs and expenses in your business can help you significantly reduce your tax bill. However, you still need to keep a limit on your expenses. If they get out of control, then you could run into some serious cash flow problems. Plus, they will only reduce the overall value of your company. view full post »Read More →

Word cloud with SEO, Pagerank, Link, SERPs,

We’ve all heard of Search Engine Optimization (SEO) but many entrepreneurs and small business owners have a limited view of what they can do to improve their search engine visibility. Many of us think of SEO strictly in terms of the on-page changes we make to our content to make it more attractive to the algorithms that search engines employ. While this is undeniably a great way to improve the visibility of your content (and you should certainly consider using a plugin like Yoast to ensure that your content is as SEO friendly as can be), it’s not the only area in which you shouldRead More →

Technician sleeping.

When you’re running a business, you must be able to recognize the signs that there is an issue on your company network. A problem with your network could point to a hack, a corruption of your system files or a general issue with security. By recognizing the signs of issues like this, you might be able to fix them before it becomes a major headache for your company. Don’t forget, if criminals to access your computer network it is highly likely that they will not be attacking you directly. Instead, they will be going after your customers with the data that you store for them.Read More →

Insurance Bubble protecting your business.

As a business owner, it’s highly likely that you’ve invested blood, sweat, tears, and probably a lot of money into establishing and growing your company over the years. We all hope that we never have to think about what would happen if the business was under attack, but the reality is that there are hazards and threats out there. It’s always better to be prepared than to hope you can react quickly if something untoward does happen. It’s not always possible to prevent issues, but having plans in place can reduce the risk and ensure you bounce back swiftly. Here are some top tips toRead More →