Everyone knows that a solid online strategy is fundamental to success in the modern world. Not having a hub online where your customers can find everything your business does and educate themselves on it will only make you look like a firm of the past. Many businesses, however, decide to make the transition to online (and often have by now,) in a way that’s less than ideal. This is due to a lack of understanding about the total practical application a great website can bring to your firm.
If you have a website, but you don’t consider it to be the main and most important public interface you have to offer your customers, you must answer the question ‘what purpose does my website serve, anyway?’ The answer may not always be as obvious as you first thought it. Your website is often not something which is easily definable because its practical use will differ from firm to firm, and from industry to industry. However, the common applications your website should have are listed under the following headings. You should be able to answer ‘I have that!’ to all of them, and if you don’t, you now know where the work lies for your improvement.
Your customers must always be able to register with your firm. If your firm isn’t the kind which sells a product line through the website or cannot due to the nature of the service it belongs to, you must still allow customers to create accounts. Here they should be able to update their contact information, gain some form of benefit for being assigned as well as being opted in to your mailing list as default.
This allows you to build customer engagement in a big way. Try and allow some versatility in the way they can interact with your firm through this service, such as giving you the necessary request for services or tailing the times of their appointment. If you offer products, they should be able to view them here and buy them in any quantity they desire (which is worth shipping.) This should also provide a standardised place to get the most information about your clients from a support perspective, helping your staff identify who they are speaking to with ease.
Is your website a place a customer should feel happy to visit every day or every week? Or is it a pretty, cosmetic place where they should simply look at and leave? What can you offer users of your website? What can you offer followers of your social media content? How often are you available to be accessed, such as using the best web hosting for small business, which can keep you online and troubleshooting issues with more foresight? What keeps your customers on the page once they do visit? Can they enter as part of a community, or can they read the information they can’t find anywhere else about your history, goals, and future planning? Can they get to know your team?
Asking these questions is always valuable. The business leader who does will have a better, more interactive and engaging website than ever before.