Something that all entrepreneurs will agree upon is that it is important to find a way to protect your business against potential threats. However, in order to do this fully and properly, you need to have a true understanding of what genuinely constitutes a threat. The truth is that the definition might well need to be a little wider than you might initially believe. There are many ways in which your business might be under attack, and often it will even be from within. With that in mind, let’s have a look at a few of the ways in which you can keep your business truly secure.
We will start with something which is often a death-knell for a business. If you start to experience significant loss of profits in a short space of time, you can be fairly sure that something is wrong. There are many reasons why this might happen, and you will need to get to the bottom of the problem at hand. However, it will also be necessary to initially protect your business for if such an occasion does occur, so that you have some kind of ballast for the meantime. A good way to do this is with a merchant cash advance. This is a payment paid to your business in exchange for a percentage of sales in the future. This can be a surprisingly effective way of buffering your business during such times.
Your assets are all hugely important to your business, no matter how big or small or what form they actually take. One of those forms is that of intellectual property. This is something you really want to take care of in your business, as it tends to have great value beyond just its literal financial value. Intellectual property is also worth much more because very often that is what your business is really based upon. That is worth bearing in mind, as you need to find ways to protect it as best as you can. Fortunately, there are many legal processes you can make use of in order to keep your intellectual property safe, and it’s worth doing so at your earliest convenience and throughout the lifespan of your company.
As well as the intangible assets such as intellectual property, you also of course need to look into taking care of your physical, tangible assets. One of the main ones is probably the building your business is based in – if you own it, that is. This is something you will want to put a lot of work into protecting if you are serious about keeping your business afloat for as long as possible. You might be surprised at the many ways in which your building can come under attack, and it is definitely worth keeping on top of it as best as you can. That way, your finances will remain intact – but you and your employees will also be much safer, which is something you can’t put a true value on very easily.
The security of your business and personal life is also passive to political influence and how the decisions these politicians will take affects your life. Politicians are always quick to blame the media when a news story doesn’t put them in a favorable light. But politicians use media to win elections by getting the exposure they need to reach voters. Reporters have no choice but to cover the people chosen to lead the government. In election years, people who work in media should prepare themselves for the manipulation they’ll likely face when a politician’s quest for office runs head-on into the media’s desire to seek the truth.
Fraud and ad fraud
White Ops today reported in 2016 that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers. The fraud-fighting player discovered an extensive network of automated web browsers called Methbot, which it says consists of custom software running on data servers in Amsterdam and Dallas. Ad fraud is basically using your advertising money to pretend it’s being shown to prospective customers but instead showing it to bots or even people that are not interested in that subject.