Marketing is a necessity for any business; you won’t get many (or any) customers if you don’t. However, many of us are making the same mistakes time after time, especially when it comes to digital marketing. Three of the key mistakes are listed below. Do any of them relate to you?
Mistake #1: Leaving huge gaps between marketing campaigns
After working on your marketing campaign, you may be tempted to rest on your laurels as the customers and profits pour on. And for a time you may have success. However, your customers are fickle people. You need to remind them that you exist, as well as finding ways to attract new people over to your business. Therefore, our message is this: Don’t stop marketing! Using the newsletter templates at https://www.palomasoftware.com/postman/, remind your customers of your existence through email marketing. Drop them a line on social media. Continually push special offers to new and existing customers. Keep in touch with consumer demand and change your marketing strategy as you do so. Keep pushing the word out there, as your profits will eventually dry up if you don’t.
Mistake #2: Not keeping in touch with SEO practices
SEO is both a blessing and a curse. On the positive side of things, the effective use of SEO can propel your business into the higher rankings of Google (other search engines are available), but it can be a pain to keep up with. As we discussed in one of our previous articles, http://technoloman.com/hardest-aspects-digital-marketing-strategy/, staying up to date with Google’s algorithm changes is both tiresome and frustrating. They make around 500 updates every year, and some of them can play havoc with your SEO. For that reason, we recommended the use of a specialist SEO agency to help you stay current, although you can also keep up to date by reading Google’s own webmaster blog to find out the relevant changes you need to be aware of.
Mistake #3: Not using social media the right way
The clue is in the title: Social Media. You need to be social. So, don’t just broadcast your product or service on the social networks you use. Actively connect with the people using them, whether they are followers of yours or anybody previously unrelated to your business. Engage with people, listen to their feedback, answer any questions, and yes, practice your best sales pitch on them. The other mistake people make with social media is only focussing on the biggies – Facebook, Twitter, Instagram – and forgetting the many other social networks out there, including LinkedIn, and Google+. You need to reach people where they are, and that includes using some of the more niche platforms out there that may be specifically relevant to your business. There is a comprehensive list here, https://makeawebsitehub.com/social-media-sites/, so do your research and put more than a few of them into your digital marketing strategy.
Stop getting digital marketing wrong! If any of the mistakes we mentioned relate to you, then now is the time to put things right. And if you find yourself out of your depth, hire somebody who can. Your success in business hinges on it.
Five Online Marketing Automation Tools You Should Implement This Year
In case you are running a busy eCommerce business on the internet, and you spend a lot of time trying to find and communicate with customers, you might be thinking about automating some of your processes, so you can spend more energy and focus on creating better and more competitive messages and products. No matter if you run a one man band or have admin staff to help you, automating your online marketing will bring loads of benefits. Find a list of things you should focus on below.
Social Media Posting
To build and maintain a strong online presence, it is important that you post messages on social media that people can relate to. Manually completing this task can take a long time. The good news is that there are several low-cost and high quality software available for small and medium sized businesses that allow them to schedule their posts up to a month ahead. Hootsuite and Buffer are the most popular, allowing you to see detailed statistics on your post engagements.
You should also make use of market trend analysis software that gives you a snapshot of what customers are doing, what their most important problems are, and how your competition is reacting to the market changes. There are great market monitoring software available that will notify you of new trends in products and customer behavior. If you would like to become a marketing detective, you should make use of information freely available on the internet.
Responsive Landing Pages
It is also important that you are using a combination of landing pages. By identifying a target market, you can customize the messages based on the visitor’s location. Whenever you come across returning visitors, you can tailor your landing page messages to convert them easier into customers. You can take advantage of custom design software offering the easiest way to build WordPress landing pages and solutions for various platforms.
You shouldn’t underestimate the marketing power of mobile apps. If you haven’t yet had one developed for your business, you should get started now. Mobile apps are able to connect with your market and help you target customers who love shopping on their mobile phones. Make apps a part of your online sales funnels, hire a marketing oriented web designer, to make the most out of your traffic.
Of course, you will also have to automate your statistics and find out what is working and what is not. There are great online marketing software available on the internet. HootSuite is free, and allows you to track conversions and find out more about your target customer. Other options include LeadSquared, Act-on, and Marketo.
If you want to make your marketing campaigns easier to handle and more effective, automating the different processes might be a good idea. Online marketing automation tools can be a great investment and bring forward fantastic returns, when put to good use to engage with your target market.