Marketing is instrumental in the success of any business. If you can’t attract attention from customers, it doesn’t matter how brilliant your product is, how fabulous your restaurant or salon looks, or how experienced the staff in your sales team are. To achieve results, you need to be able to bring customers in and impress them so that they return in the future and recommend your services to others. If you feel like there’s a disconnect between your aims and your strategy, or you’ve experienced a slump in sales, it may be time to refresh your plans and ensure you get more from your marketingRead More →