In a world of flavors, the ability to enjoy the complex hues and tastes of a glass of wine separates an elitist population from the rest of the crowd. It doesn’t matter whether you’re a wine know-it-all or you enjoy a glass on a night out; the bottom line is that everybody who deals with this ancient beverage of the gods – Didn’t the Greek and Roman civilizations have a God of Wine, Bacchus? – feels a little more sophisticated and fin gourmet than the rest. There’s a sense of century-old traditions to be worshipped and respected in a winery. So, this is the last place you expect technology to intrude and make a difference. But it has. Technology is making its way into one of the oldest industry sectors and transforming the way companies produce, maintain, and manage their wine, without mentioning the way countless enthusiastic wine drinkers enjoy their glass – or bottle.
A great source of knowledge
As a wine producer or a wine seller, you want to help your end customers – aka the people who order a glass of your wine over dinner – to make the most of the experience. Unfortunately, when it comes to wine, the only way to truly enjoy your drink is the result of knowledge and tasting experience. The more you taste wine, the better of a palate you develop for it. But what about the knowledge part? More and more wine companies have turned to app creation to tackle this difficult matter. While it requires a lot of attention to the development of an app that needs to be constantly updated with new names and new facts, the ideal app also should have strong UX results to meet the market’s requirements. That’s exactly the kind of positive disruption Vivino brings to this $300 billion industry. By allowing users to scan their bottle of wine and collect reviews, rating and essential information, the smart wine library app delivers digital knowledge to the end user.
Modernization of the production
Admittedly, it would be too simple to assume that all transformations occurring in the wine industry are for the benefit of the drinkers. In fact, there have been a lot of changes at a production level, from the harvest and storage equipment to homogenize taste regardless of the weather, to jetwave industrial cleaning equipment to keep modern instruments and machinery sterilized and spotless. In fact, if you’re looking for that typical oak-aged wine, you need to look for a bottle produced by a small artisan or by an established vineyard family.
Spread the social love
As elitist as the wine drinking society wants to be, there’s no denying that producers can also tap into crowd marketing techniques and use the social media platforms to boost their sales. Indeed, with 1 billion users per day, it’s likely that wine customers are also on Facebook: A Facebook Page can help to increase brand awareness. But similarly, for wine drinkers, the best platform remains Instagram, where you can tell a whole story with a quality picture. All you need then is a good hashtag to get noticed: #winewednesday, #winetastting, #winelovers.
Is the wine industry better without technology? It’s likely that this expensive market can combine the best of the old and the new worlds for the greatest pleasure of its customers. But who are we to tell? Sit down, have a glass, and let us know what you think.