Social media marketing is taking over the world, and if you haven’t jumped on the bandwagon yet, you can take a look at this post and get to know the basics for social media.
Decide on platforms
Before you dive in with a social media marketing company and open an account on every single platform known to man, you need to think about which platform you should actually choose for your business. Think about which platform will suit your type of business and also your audience. Here is a rundown on each social platform and what they will suit.
- Facebook – Ages 20-35, everyday people, all types of hobbies
- Twitter – Ages 18-28, bloggers and influencers, gamers, sport
- Instagram – Ages 15-25, female, fashion, food, lifestyle, Travel
- Pinterest – Ages 20-60, female, food, crafts, photography
- YouTube- Ages 8-90, anyone, all types of hobbies
- LinkedIn- Ages 20-60, B2B, professionals
There are many different people who use social media and to fit in with your target demographic you can use different platforms.
Optimise your profiles
If you are going to create successful social media platforms you need to think about optimizing them and making sure that they are consistent across every platform. Make sure that you use the same name for your profiles, use the same profile pictures and always have your information for people to contact you. Consistency is key so you need to think about making sure that if you update your cover image on one profile that you do it on the others too.
Connect your website to social media
One of the ways that people will want to reach you is by coming to your social media page and then clicking on your website, and visa versa. Make sure that you take the time to input your social media links into the footer of your website so that your audience will be able to see it as they scroll through.
Find and Connect to influencers
Bloggers and influencers are the new celebrity, and as a business, you will want to make the most of your social media presence by connecting to influencers who are in your niche. This will allow you to come to their attention, and hopefully, you will be able to build a relationship with the influencers and collaborate with them on blog posts and other content. This will allow you to get a bigger following and to hopefully gain loyal followers of your own who trust you after hearing the good comments from their favourite influencers.
Social media is about being social, and it is more important than anything that you be yourself and trust your own instincts. Let your personality and your humour shine through social media posts because this is what will set you apart from the rest and get people to notice you. You’ll be much more likely to gain an engaged audience by doing this. Plus, it is always good to be able to tell stories and being the odd joke to the table!