The internet has revolutionised the world, let alone business. It has grown and grown over the last 10 years into something people probably never thought it would. The capabilities the web offers you is just amazing. But when it comes to business, we wouldn’t be able to do half of the things we can today if it wasn’t for it. In hindsight, business is the reason why the web has come as far as it has today. There aren’t many companies that are not now on the internet. If they aren’t, they’re missing a trick. It isn’t hard to get set up on the web. All you need is a website to be built for you, and a bit of content wrote to get the website up to scratch. Once you’re in, a whole new world of doors opens for you. Let’s explore some of the ways in which the web has changed the business world, and could change your business.
Marketing in the way we use it now is only thanks to the web. Marketing is a powerful tool that all businesses should be using, including yours. It has the power to transform you from a small business to a large one, and get your name out there like no other methods can. Due to the web, there are so many different marketing techniques that you can use. Let’s look at a few of them. For one, SEO is the biggest marketing technique you can use. It has the most potential, and wouldn’t exist if it wasn’t for the web. On the different search engine, namely Google, there are robots that crawl through the web each day and monitor activity of all the different websites. Sounds pretty creepy we know, but it is all operated by computer systems. They’re looking for outbound and inbound links coming to and from the site. The more links they see, the better off they see the website. There’s more of the site to crawl through to get information. Some websites who hardly have any links will never get far. The bot will crawl it in milliseconds and deem it futile compared to the bigger websites. Now, one of the techniques of SEO is link building. This builds up a backlink profile to your website. Remember, the more links the better Google will see your website. So, through link building you’ll be gaining natural links that will help to boost your websites rankings in search engines. You want to try and aim to be on the first or second page of the search engines for certain key phrases.
Other marketing techniques that have been born through the internet is social media marketing. Social media truly has changed the way in which businesses are ran. More and more people are realising that’s where the custom is, so that’s where they need to target. Millions and millions of people are signed up and active on pages such as Twitter. That’s millions of people that you can snap up as custom. Unlike SEO, social media marketing is free. But there are people that you can hire to do the job for you. They’ll know the ins and outs of how to reach the people you need to, and what advertisements to put out there. If you’re going to attempt it alone, all you need to do is make sure you’re utilising the pages features. So for Twitter it would be hashtags. Just make sure you’re following people who you think will actually be interested in your products or services. If you’re going to give it a go through Facebook, then they offer payment options that will allow you to boost posts for a small fee. The posts will then reach thousands of people. One thing we will warn you of is watching what you’re putting on the pages to make sure you’re not offending anyone. Social media is a really sensitive place, one wrong move and you could have a huge backlash on your hands. Just always be sensitive, and make sure your own person accounts are private as well.
A website is everything to a business. It is what generates, or should generate, the majority of your sales. You want to make sure it is appealing and as inviting as possible if you want it to benefit your business. Long gone are the days when it used to take hours for a website to load. Yours needs to be quick, exciting, and easy to use. You need to make sure the website is appealing as it can possibly be. Use a list of royalty free image websites so that your website isn’t just full of text. It’ll just look boring. Jazz it up as much as you can and make it pop. Make sure the ordering process is as quick and simplistic as it possibly can be. If you want to see how the web has changed the business world, there are websites that let you see how old websites used to function. Everything we’re talking about in this article has revolutionised the way a website is built.
Pretty much everything sales wise is now ran through the internet. If it weren’t half the companies that are so big today probably wouldn’t be. Internet shopping is something that is here to stay. It appeals to people so much more than having to get up and find the required shops. It is amazing to think that the internet and distribution are all connected just by a few clicks of a button. The way in which sales are performed has also improved. Not so long ago we would have to endure long waiting times on the website, longer processes, and more glitches. Due to the advancement in technology we’re now seeing a massive improvement in the way things are rna. Even small things like the option to create an account where you can edit your own details, track parcels etc. has revolutionised the online ordering system.
Search engines are leading the way in advertising, and it is getting businesses a lot of exposure. For the purpose of this article, we’re going to talk about Google ads and pay per click. Google adsense is a simple system and it really does work well. All you have to do is create an account with Google adsense, insert some coding into your website, and ads will be displayed that relate to the content on your website. So if you’re talking about football, the ad being displayed could be something related to football clothing. For every time you get a click on the ad, you’ll make money. It is clever in the sense that you don’t even have to do anything, but it can become a nuisance for people visiting your website if there are ads popping up all over the place. Another option Google offer is to have your website appear on the top three websites in a Google search. If you’ve ever looked, you’ll see a little AD sign in green next to the first three at the top of Google when you search for something. But this can be costly, and Google are making a hell of a lot of money from it. People are constantly trying to outbid each other to stay in the top three spots. So if you’re going to use it, use it wisely. Find out how much other companies are bidding for and don’t put yourself out of pocket for it. There are other marketing techniques that you can try.
Hiring employees has changed dramatically since the rise on the internet. Unless you go through agencies, pretty much all hiring will be done through the web. But it really has helped to streamline the process. There’s no hassle of losing CV’s, you can have thousands of people apply from all over the country, and the system is just a lot easier to use when everything is on the internet. You can also see what potential employees are like through social media. It is a tactic that a lot of business owners to do try and gauge whether they think an employee might be right for them. You can now also partake in Skype interviews rather than getting an employee in in the flesh. This can make the whole situation a lot easier for the both of you. You don’t have to really find somewhere to hold the meeting, and they don’t have to stress about meeting you face to face.