Header newsletter Hustle and Behance

In our very dynamic routine of today, thinking of business email seems to many to be a bit old, especially given the many alternatives to instant communication. However, do not make this mistake. Email marketing is still critical to making professional contacts, building credibility and assisting marketing and sales productivity in any business. … But email marketing in 2020 only works if done correctly. Do people still use email? Absolutely! You do! To get an idea of ​​how alive this tool is, over 120 billion commercial emails are sent every day. More than half of the world’s population used email in 2019 and the numberRead More →

Google also has native ads now like this DoubleClick network on the New York Times.

The ability to tell stories is a talent that serves advertising as well as journalism. Between one thing and  the other, there is a gray area in which it is not exactly known whether the material is journalistic or propaganda with content. This kind of story is not new, but its adoption by large vehicles is fairly recent, and the results are eye catching. Native ads are clearly marked as advertisements, but they can ‘cheat’ those who see them, as they use language, style of writing, and design very similar to editorial content. When advertisers think of native ads, they think of something that refersRead More →

LinkedIn New Objective Based Ads Campaign Creation

LinkedIn’s ad experience is not great. Considering it’s the main work related social media platform, their paid advertisement experience should be great. Lots of companies spend their money on that platform and even after a few years of paid ads on there, that experience continues to suck. Below I discuss some issues I have, and propose a few LinkedIn sponsored content best practices to help you keep your campaigns organized. It all starts with the creation of a campaign. See a Linkedin Campaign means one ad. It is possible to have more than one ad inside a campaign but the concept of having hierarchical levelsRead More →