NewsCred, the world’s leading content marketing platform, announced recently the expansion of its content marketing solution for brands, including major advancements to its Recommendation Engine. In real time, NewsCred’s software predicts content performance – by channel – based on trending topics and an individual article’s social performance.
NewsCred’s comprehensive software, content and strategy capabilities empower brands to create the highest-quality content and deliver the right message, to the right person, on the right channel – anticipating audience demand to achieve maximum relevance and ROI.
NewsCred is the only true end-to-end partner for Fortune 2000 brands, including customers like Pepsi, Bank of America, Pfizer, Diageo, Abercrombie & Fitch, SAP, and more.
In addition to advancements to its software platform, with this announcement, NewsCred solidifies its position as the largest content marketplace in the world. NewsCred now licenses content from over 5,000 publishers and media companies, including 72 new titles such as New York Magazine, Men’s Fitness, Women’s Fitness, Shutterstock, BBC Americas, Fashionista, Dealbreaker, Dow Jones, NY Observer, BetaBeat, Gallerist, Food52, PaperMag, Nielsen, PCWorld, Macworld, Computerworld, CafeMom, Reader’s Digest, Salon, Al Jazeera and more. Over 1.2 million licensed articles are added to NewsCred each month spanning 160,000 topics across every industry. NewsCred’s Publisher Network – complete with exclusive agreements with leading publishers – enables marketers to fuel all paid, earned and owned channels with fully-legal content, in real-time.
NewsCred’s original content offer, The NewsRoom, has also seen exponential growth in the last six months, exceeding a 20% compounded weekly growth rate. The exclusive network of writers, photographers and media partners enables customers such as The Hartford, Bloomberg and HP, to commission high-quality, bespoke content directly through NewsCred. Unlike other original content services, NewsCred firmly stands for quality over quantity. The company attracts award-winning talent by paying journalists more than any other company in the market and providing 100% of revenues directly to freelancers. NewsCred customers using The NewsRoom have seen over a 700% increase in unique visitors within a three-month period.