Native advertising on the NY Times.

Native advertising is a better way to advertise than banner ads. Online ads in general get diminished attention due to their placement and overall disinterest from users in seeing ads in the middle of the content they are consuming but native ads seem like more of an acceptable way to stand out. Despite of that, users still see native ads as a bad thing. Native advertising or discovery ads by the likes of Outbrain and Taboola have gotten a bad reputation after allowing “click baity” ads on their platform for so long. Ads on large newspapers such as “sponsored links” or “stories you might likeRead More →