Google also has native ads now like this DoubleClick network on the New York Times.

The ability to tell stories is a talent that serves advertising as well as journalism. Between one thing and  the other, there is a gray area in which it is not exactly known whether the material is journalistic or propaganda with content. This kind of story is not new, but its adoption by large vehicles is fairly recent, and the results are eye catching. Native ads are clearly marked as advertisements, but they can ‘cheat’ those who see them, as they use language, style of writing, and design very similar to editorial content. When advertisers think of native ads, they think of something that refersRead More →